B2B marketing leaders know that keeping sales up to date with actionable account insights is no small task. Sales teams want timely, detailed data and use cases they can actually use to tailor their outreach, discovery calls, and demos.
The challenge? Making that data and information easily accessible, relevant, and in sync with what the sales team needs to have a high-value conversation with prospects. Effective account-based marketing (ABM) hinges on a deep understanding of your ideal customers and delivering a strong customer experience that maximizes value. To achieve this, marketers need to make detailed account intelligence easily accessible, while sales teams require up-to-date data to better tailor their customer interactions.
Madison Logic’s Gong integration tackles this need head-on.
Designed to align sales and marketing more effectively, we’re making it easier to provide real-time insights that allow your sales teams to engage more strategically with target accounts. By integrating cross-channel touchpoints and visualizing marketing’s impact on account activity, this integration enables sellers to leverage data-driven recommendations and tailor every interaction, driving more informed and valuable conversations.
Uniting Forces for Greater Insights
Madison Logic has long been recognized as a leader in ABM, helping organizations identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. The integration connects our industry-leading insights and account activation to Gong’s revenue intelligence, offering sales more visibility into the account journey, buying committee engagement, and trending topics to improve the quality of their interactions and help close deals faster.
Key benefits include:
- Enhanced Account Intelligence: Sales teams gain direct access to Madison Logic’s Account Journey Insights for a detailed view of account activity. This includes easy-to-access summaries and buyer persona data, empowering more informed sales strategies across campaigns.
- Increased End-to-End Personalization: Improved visibility from the combined Gong customer interaction data and Madison Logic insights enables sales reps to craft highly tailored conversations based on real-time account behavior and marketing touchpoints. This allows both teams to address specific account needs and concerns throughout the entire sales cycle, fostering deeper engagement and conversions.
- Stronger Revenue Team Alignment: The integration strengthens collaboration between teams through shared insights. Madison Logic’s data enables sales to execute more effectively, driving precise ABM execution and ensuring both teams are unified in their approach to target accounts.
Seamless Integration & Quick Setup: Bringing Real-Time Insights to Gong
It’s easy to connect Madison Logic’s industry-leading insights and account activation to the Gong Integration Ecosystem. Once connected, data from Madison Logic flows into Gong, providing real-time account journey insights visualized within Gong’s interface. This enables sales teams to directly access relevant account activity and engagement information within their workflow.
To start, users with Gong Admins permissions simply log into the Madison Logic platform, navigate to “Manage Integrations,” and select Gong to begin the connection process. You will need your Gong and Madison Logic credentials and an active Salesforce integration to ensure accurate account matching. While Gong Users require an ML Platform license in order to view Madison Logic Insights in Gong, Madison Logic offers licenses free of charge—which means all necessary team members gain the account intelligence needed to improve the quality of interactions and close deals faster.
Maximize ABM Success with Real-Time Account Insights
The Madison Logic and Gong integration enhances your ABM strategy by giving sales teams immediate access to the marketing insights they need to make every interaction count. With enriched data in Gong, both teams can sharpen their focus on high-value accounts, enhance collaboration, and make smarter decisions that lead to measurable revenue growth.
For more details on how to enable this integration and drive your ABM strategy forward, contact us to see how more account intelligence can help your teams achieve higher engagement throughout the entire sales cycle.
