Unlock more value from ABM marketing

LinkedIn is a top ABM marketing channel. When combined with Madison Logic, marketers gain the ability to view the account-level impact of campaigns alongside other paid media efforts and ultimately get more value from their paid media spend.

“The customers that have been using the integration that Madison Logic has built with LinkedIn have seen great results.  They are finally able to see their LinkedIn efforts, their LinkedIn ads, right in the same platform as Content Syndication and Display.  That’s a lot of time savings!”

Liz Demers
Senior Partner Manager, LinkedIn

• Accurately measure ABM through the revenue cycle.
• Personalize marketing messaging based on engagement signals.
• Measure account-level impact to pipeline and revenue across key paid media channels.
• Influence account scoring and trigger personalized nurture programs.

Merkle B2B is a leading data-driven customer experience management company. The combined audience and multi-channel marketing intelligence from Merkle B2B and Madison Logic enables marketers to drive client strategy by identifying and prioritizing the most active buyers. We’re also pleased to partner with Merkle B2B on an ABM Certification program that teaches marketers how to execute the most successful, full-funnel, always-on digital ABM campaigns.

“The biggest benefit of working with Madison Logic, hands down, is access to credible, account-based intent data. That really is the driver of the partnership value. That data is very important to us and to our clients. Having access leads to a better understanding of the market we’re trying to play in and ultimately drives better performance.”

Mollie Jolliffe
SVP, Process & Technology

• Enhanced access to LinkedIn and the ML Platform.
• Inform and elevate client strategy with ML Insights.
• Identify and prioritize the best companies and content across key paid media channels.
• Optimize your ABM campaigns for the highest ROI.