Wide-approach marketing tactics revolve around aiming for the accounts your company thinks are best-fit. But tight budgets and limited resources require you to work more efficiently.
There’s been a shift in how Unified Communications (UC) solutions go to market as well as the influencers and buyers of it. Leveraging ML Insights, a combined data set that unifies three key data sources to create a holistic signal called MLI Score, this guide highlights:
- UC buyer trends
- Accounts to target with UC-related content
- Who’s involved in UC purchases
- The UC-related content topics to engage buyers with
Stop wasting time chasing the wrong accounts. Download the ABM Buyer Intent Guide: Unified Communications to achieve more success from your ABM campaigns today.