When used as part of a unified, multi-channel account-based marketing (ABM) strategy, content syndication is a potent tool for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. Yet, despite its immense potential, evolving consumer expectations and stringent data privacy regulations continue to complicate content syndication strategies.
Read Keith Turco’s article in Demand Gen Report to learn why marketers must demand more from content syndication providers with new standards that ensure regulatory compliance and more transparent practices.
