The Need to Address Transparency in Content Marketing Today

The importance of transparency in content syndication can no longer be overlooked.  

As B2B marketers increasingly turn to syndication to amplify reach, generate leads, and maximize ROI, they need more assurance that their strategies are both compliant and safe. With the digital ecosystem rapidly evolving and data privacy regulations becoming stronger, it’s more important than ever for us to stay ahead of these changes and align our strategies with modern standards. 

Read Keith Turco’s article in Fast Company to learn why, as one of his first acts as CEO, he’s launched a new initiative to reject the status quo and set industry standards for transparency that ensures both constant compliance and the elimination of opaque syndication practices.