Mar. 2, 2015—Madison Logic, the leading provider of data-driven, full-funnel B2B marketing solutions, has acquired BBN Solutions, a leader in the B2B advertising space.
Through the acquisition, Madison Logic adds a premier, top-of-funnel media offering to its industry-leading, mid- to bottom-of-funnel data and demand generation offering.
Madison Logic can now meet the needs of B2B marketers and publishers who have expressed an urgent need for a media, marketing and enterprise solutions partner that can help them optimize and manage their sales funnels, top to bottom, utilizing the cutting-edge formats including video, native and high impact branding solutions.
With B2B marketers increasingly seeking to reach and engage demand among decision-making audiences as they progress along the buyer journey, Madison Logic owns and provides access to the world’s largest set of demographic and behavioral intent data in B2B marketing, processing over one billion interactions per month, from 125 million decision makers across all industries. With the newly minted Madison Logic + BBN data set, marketers can leverage high-ROI solutions based on mid and lower funnel targeting criteria and encompassing content syndication, email marketing, retargeting and sequential targeting.
Madison Logic now maintains over 1,600 direct publisher relationships that utilize our solution to deliver full funnel demand generation campaigns.
Marketers have learned that the key to effective messaging is to be there with the right message at the right time. Targeting companies and audiences is a good starting point but applying holistic “always on” messaging campaigns, driven by intent signals, produces the best engagement rates.
BBN will continue to go-to-market under the BBN brand name for the immediate future, but the end-to-end solutions offered by BBN and Madison Logic will be consolidated and sold as a unified fashion.
Furthermore, with the acquisition, Madison Logic is poised to deliver another spectacular financial performance in 2015 with Q1 revenue booking run rate is up over 140 percent compared to 2014 and year-over-year revenue projected to grow more than 70 percent with a significant rise in profitability.
