NEW YORK, NY—(Marketwired – Nov 3, 2014) — Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced the launch of Madison Logic Data, a sister company created from Madison Logic’s highly successful intent data business. Madison Logic founder and CEO Erik Matlick will lead the new company as CEO. Assuming the role of CEO for Madison Logic is industry veteran Tom O’Regan. O’Regan most recently served as president and chief revenue officer for Martini Media and Senior Vice President of advertising sales at TheStreet. Mr. Matlick will serve as the Chairman of the Board for both companies.
Madison Logic Data offers the largest aggregation of B2B intent data in the industry to marketers and publishers to improve marketing performance. The scale and rapid growth of the data business has allowed the company to outpace revenue expectations and fueled its ability to spin off as its own entity. Intent data, core to the company’s business model, has proven itself as one of the most powerful generators of ROI and brand awareness in the B2B marketing space. Madison Logic Data not only aggregates but also organizes and activates that intent data to drive successful lead generation and display campaigns at scale.
“Madison Logic has always offered the most and highest quality B2B intent data available, and it is that success which has led to our ability to create a new business entity entirely devoted to digging deeper into that data and making it truly actionable for B2B marketers,” said Matlick.
Spinning out the data business enables Madison Logic Data to focus exclusively on its primary goal to acquire, analyze and activate intent data. It also allows the company to make new advancements in the fields of data science and associated technologies to improve campaign performance for all B2B marketers.
“I am thrilled to join Madison Logic at a time of explosive growth for the company,” said Mr. O’Regan. “B2B marketers deserve the best ways to reach their audiences and build their brands online and there is no other company that helps them reach their ideal customers at the scale we do.”
Matlick offered, “The leadership and experience Tom brings to Madison Logic is a huge win that will benefit customers, employees and investors. I admire his passion and am confident in his ability to accelerate continued market growth, further establish relationships with marketers and agencies and help drive new product innovation.”
Madison Logic and Madison Logic Data complement each other as Madison Logic continues providing media solutions powered by intent to their clients while Madison Logic Data will analyze and activate the data resulting in increased engagement metrics for B2B marketers.
The last two quarters have been a particularly high growth period for Madison Logic with Q2 2014 revenue numbers showing a 34 percent increase over the previous quarter. Additionally, Q3 2014 generated revenue has a 73 percent increase from the previous quarter, and a 59 percent increase over the previous year. Q4 2014 is projected along the same trajectory, anticipating the company’s 10th consecutive month of accelerated growth.
More than 300 leading brands currently work with Madison Logic and the company also grew its targetable audience of online business professionals with over 1.2 billion B2B interactions per month, through the addition of more than 100 new publisher partners including UBM, Forbes, Incisive Media, Vendome Health and Net Communities. Last quarter, the company ranked as one the most rapidly growing companies by both Crain’s New York and AlwaysOn.
