Privacy Policy
Updated April 23, 2024
1. Overview
Madison Logic, Inc., its subsidiaries and affiliates (collectively, “Madison Logic”, or “we”, “us”, “our”) respect the privacy and security of your personal data.
This Privacy Policy details the information that we may collect through registration forms, resource libraries, advertising units, widgets, websites and web pages, whether accessed via computer, mobile, tablet device or other technology (collectively, the “Platform”) as well as the collection and licensing of data through our third-party partners. It also sets out how such information may be used and/or disclosed to others, how such information is stored and safeguarded by us, and your rights in relation to its use in connection with our marketing activities. For the purposes of this Privacy Policy, personal data refers to information or pieces of information that could, directly or indirectly, identify you or your household, including your name, job description, date of birth, e-mail address or mailing address or your household (“Personal Data”). Because of the nature of our business, this Policy covers individuals who have a business relationship with Madison Logic, such as vendors and corporate sponsors, in their business interactions with Madison Logic. If you are a California resident, please review the “Notice of Collection for California” section below for important information about the categories of Personal Data we collect and disclose and your rights under California privacy laws.
2. Tracking Technologies and Usage Information
When you request our services or register to receive information, we collect the following Personal Data: your name, address, email address, and telephone number. We may also receive this information through one of our business partners. To help us to promote content that is relevant to you, we may add to this data any business profile information that we receive about you from other sources, such as your industry, company size and job title.
We also utilize a variety of technologies, including “cookies” that may automatically or passively collect information from your computer, mobile device or other technology, when you visit Madison Logic, partner or client websites, including IP address, browser type, operating system, your responses to advertisements delivered by us, date and time, referring URLs and other information normally transmitted in HTTP requests (“Usage Information”).
We will retain your Personal Data for as long as your account is active or as needed to provide the Platform. You may request that we cancel your account or request that we no longer use your Personal Data to provide the Platform. However, we may retain and use your information to comply with our legal obligations, resolve disputes, and enforce our agreements.
We do not use or disclose sensitive Personal Data.
3. Business Purpose for Collection of Personal Data
Our purpose in collecting information is to help us provide the Platform and to provide you with better service, for example through notifications about special offers and promotions or other relevant content delivered through targeted advertising.
You may choose to use our services or to receive additional information from us, for example by submitting a registration form containing certain information in order to access free content.
Madison Logic may use the information we obtain, license and collect about and from you for a number of business purposes, including, for example, to: better tailor our website and promotional content to visitor interests; verify your profile information; deliver targeted advertising; inform our partners and Clients of your business-related interests; improve the Platform for internal business purposes; help our advertising partners and Clients better understand the audience they are reaching; and for any purposes we disclose at the time you provide your Personal Data or your consent to our use of the same.
We will only ask for Personal Data that is adequate, relevant and sufficient for these purposes.
4. Tracking Technologies and Usage Information
Madison Logic, and our publishing partners, Clients, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer websites, track users’ movements around websites, and to gather demographic information about our user base as a whole. When you access and interact with Madison Logic (as a representative of a business), Madison Logic and its service providers may collect certain information about those visits. We collect this information in the context of our business relationship with you, to allow you to explore the business solutions we offer on our platform. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. As to information submitted to, through or on our website, we may likewise use service providers to host content, host or implement blogs and forums, or conduct data and marketing analytics with respect to information captured.
Madison Logic may use a variety of technologies, including “cookies” that automatically or passively collect information from your computer, mobile device or other technology, when you visit Madison Logic, partner or Client websites. We may also collect information in this way on a third party’s behalf when we serve advertisements and store your Personal Data in log files.
Usage Information may be associated with anonymous business profile information about you, such as your industry, company size, and job title. The purpose of this information is to keep the Platform updated and relevant to our users and to tailor content to each individual’s interests. Madison Logic does not use this information to discern your identity or to disclose your identity to any third party. Madison Logic stores Personal Data in a separate database from any Usage Information.
A cookie is a small file stored on a user’s device containing information about the user. We may use cookies to reduce or pre-populate registration fields so that you can receive free content more easily, deliver targeted advertising, or understand your interests and focus areas of research. We believe this enables us to provide users with a more meaningful online experience.
We may also use third-party service providers to help us understand and optimize usage of our website. These service providers may use cookies and other technology to analyze Usage Information and website interaction. Such service providers do not sell or disclose any Usage Information or Personal Data.
A) Advertising / Behavioral Targeting; How to Opt Out
We may use third-party vendors to enhance the Platform (e.g. for purposes of retargeting).
If you opt-out of targeted advertising, Madison Logic will no longer use or disclose any of your Personal Data, with the exception of Personal Data submitted within the last 30 days to access free content, which the Content Provider may access.
When you opt out of targeted advertising, we place a cookie on or otherwise identify your browser or device (and/or employ similar technology) to prevent future collection of Usage Information. Opting out of targeted advertising is not the same as blocking cookies. When you opt out of Madison Logic’s Platform, we will place a special Madison Logic cookie on (or otherwise identify) your device or browser in a way that informs our systems not to record information related to your business research activities. If you browse the web from multiple devices or browsers, you will need to opt out from each device or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you procure a new device, change browsers or delete the Madison Logic opt-out cookie (or clear all cookies), you will need to perform this opt-out task again.
Please note: This opt-out relies on a cookie and so if you wipe all of your cookies, we will no longer know that you have opted out.
In instances where you visit a Client website through the Madison Logic Platform, the Client may use third-party vendors for the purposes of retargeting. We do not disclose Personal Data to these third parties, but they may set and access their own cookies, pixel tags and similar technologies on your device and they may otherwise collect or have access to anonymous Usage Information.
B) Disabling Cookies
If you would prefer not to accept certain cookies, you may be able to do the following:
- change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or
- set your browser to automatically not accept any cookies.
However, not all browsers offer these features for all types of cookies and these techniques may not always work.
Our website also offers cookie management options to you, which can be accessed the first time you browse the site.
Please note: As cookies are used for a variety of reasons, not all of which are marketing-related, disabling cookies may adversely impact your online experience.
5. Sharing and Disclosure of Personal Data
Except as set out in this Privacy Policy, we will not provide any of your Personal Data to any partners or other third parties without your consent.
We may disclose Personal Data and Usage Information to Clients to assist with their marketing efforts. We may also provide third parties with information other than Personal Data, such as aggregated demographics, user statistics, interest categories and Usage Information with third parties. We may combine your Usage Information with those of other users of the Platform in order to provide trend information to third parties. Where we do so, this information will always be in aggregated and anonymous form and we will not attempt to re-aggregate or re-identify this information at any point. We may aggregate Usage Information associated with your Personal Data into business-related research events, which include the form of engagement and content type, topics derived from the content of the event, and date/timestamp of when the event occurred, in anonymous form. An interest event may be, for example, the downloading of a whitepaper on cloud computing, or clicking on an advertisement related to SSL certificates.
We may also provide Personal Data to trusted companies that assist us in the operation of our business or provide services such as our blog and career pages. These companies are not authorized to use the Personal Data we provide to them for any other purposes than those set forth in this Privacy Policy nor may they use this Personal Data to send you any unsolicited e-mails.
In certain situations, we may be required to disclose Personal Data: (a) to protect the legal rights, privacy or safety of Madison Logic or our employees, agents or contractors; (b) in response to lawful requests from government or by public authorities in any country in which we operate, including for national security or law enforcement requirements; (c) to permit us to pursue available remedies or limit the damages that we may sustain; or (d) as required by law, for example to comply with a subpoena, bankruptcy proceedings, or similar legal process.
6. Updating Personal Data and Your Data Subject Rights
Upon request, we will provide you, as required under applicable law, with information about whether we process any Personal Data relating to you.
Subject to applicable law, you may have the right to request and obtain information about, or copies of, your personal information that we process, where we obtained your information, the business or commercial purpose for collecting your information, the third parties with whom your information is shared, and whether our source of information is publicly accessible. You may also have the right to correct your personal information, or object to its processing. Lastly, you may ask us for information about when we typically delete stored information, or ask that information be anonymized or destroyed, depending on the situation and applicable laws. If you wish to exercise any of these rights, you can submit a request online here or call 1-800-401-7413.
A. GDPR Rights
Where your Personal Data is processed in the context of our activities in the European Economic Area (“EEA”) or United Kingdom, you have the following statutory rights with regards to your Personal Data under the General Data Protection Regulation, including the United Kingdom’s version of the General Data Protection Regulation (“GDPR”):
- you can request access to your Personal Data, including the provision of a copy of the Personal Data subject to processing (right of access according to Art. 15 GDPR);
- you can ask us to update or correct any inadequate, incomplete or inaccurate data (right to rectification according to Art. 16 GDPR);
- you can request erasure of your Personal Data (right to erasure according to Art. 17 GDPR);
- you can restrict the processing of Personal Data (e.g. we may only store but not use your information while we assess your request for erasure – right to restriction according to Art. 18 GDPR);
- where processing is based on our legitimate interests including profiling, you have the right to object to the processing (right to object according to Art. 21 (1) GDPR);
- where we process your Personal Data for direct marketing purposes, you have the right to object to the processing at any time (right to object according to Art. 21 (2) GDPR);
- where processing is based on your consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal (right to withdrawal according to Art. 7 (3) GDPR);
- where processing is based on consent or on a contract, you have the right to data portability, meaning that you can ask us to provide your Personal Data in a structured, commonly used and machine-readable format for your use or transfer to another controller (right to data portability according to Art. 20 GDPR);
- you can lodge a complaint with a supervisory authority (right to lodge a complaint according to Art. 15 no. 1 (f) GDPR).
If you wish to exercise any of the rights described above or you have any questions or concerns about how we treat your Personal Data, please contact us using one of the means provided below or in the “Contact Us” section below.:
- Submit a request online here
- Call 1-800-401-7413
If you are located in the EEA or the UK, you may contact our Article 27 local representative at eurep@madisonlogic.com.
If you believe that we have not been able to assist you and and you are located in the United Kingdom or EEA, you have the right to lodge a complaint with the competent supervisory authority. If you work or reside in a country that is in the EEA, you may find the contact details for your appropriate data protection authority on the following website.
B. Notice of Collection for California
This section of the Privacy Policy provides additional information solely for California residents, as required under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (“CCPA”), and applies to Personal Data, whether collected online or offline. As used in this Section of the Privacy Policy, “Personal Information” has the same meaning as “Personal Data,” outlined above.
Categories of Personal Information that We Have Collect and Disclosed in the Last 12 Months
Our collection, use and disclosure of Personal Information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. The table below sets out generally the categories of Personal Information about California residents that we have collected and disclosed to others for a business purpose in the last 12 months, and the categories of third parties to whom we have disclosed the Personal Information for a business purpose or for sharing for cross-contextual advertising purposes. To see the purposes of collecting the Personal Information, see Business Purpose for Collection of Personal Information, in Section Three. To see the purposes of disclosing the Personal Information, see Sharing and Disclosure of Personal Information, in Section Five.
| Categories of personal information collected (See below for more details) |
Categories of Third Parties to Whom We Disclose Personal Information for Business Purposes | Categories of Third Parties to Whom Share Personal Information for Cross-Contextual Advertising |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | Marketing and Advertising Partners; Data Analytics Providers; Social Networks |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | None |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | Marketing and Advertising Partners; Data Analytics Providers; Social Networks |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | Marketing and Advertising Partners; Data Analytics Providers; Social Networks |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | None |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | Marketing and Advertising Partners; Data Analytics Providers; Social Networks |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | None |
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Service Providers or Vendors; Clients; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies | Marketing and Advertising Partners; Data Analytics Providers; Social Networks |
Your CCPA Rights and Choices
The CCPA provides California residents with specific rights regarding their Personal Information. This section describes your rights under the CCPA and explains how to exercise those rights. Subject to certain exceptions, California residents have the right to make the following requests:
Right to Opt-out of Sale or Sharing: You have the right to direct us not to sell your Personal Information or share it for the purposes of cross-context behavioral advertising (“opt-out’). We do not sell or share Personal Information if we have actual knowledge that the consumer is less than 16 years of age.
Right to Delete: You have the right to request that we delete and direct any service providers that have received that Personal Information to delete, the Personal Information that you have provided to us, unless an exemption applies. Once we receive and confirm your verifiable request, we will delete (and, if applicable, direct our service providers to delete) your Personal Information from our records, unless an exemption applies.
Right to Correct: You have the right to request that we correct inaccurate Personal Information.
Right to Access: You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable request, we will disclose to you the information required by law.
Submitting Requests: You can submit a deletion, access or opt out of sale request by using one of the means provided below or in the “Contact Us” section:
- Submit a request online here
- Call 1-800-401-7413
We will respond to verifiable requests received from California residents as required by law. You can also designate an authorized agent to make a request under the CCPA on your behalf, but the agent must provide proof that the agent is authorized to make a request on your behalf.
We may ask you for additional information necessary to verify or process your request. Where applicable, we may ask for proof that an authorized agent is entitled to act on your behalf. We may also carry out checks, including with third party identity verification services, to verify your identity before taking any action with your Personal Information. We will endeavor to respond your verifiable requests within 45 days of receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request receipt. Generally, California residents can exercise rights free of charge.
You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out of the sale or sharing of Personal Information.
Non-Discrimination: You have the right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA. We will not discriminate against you for exercising any of your CCPA rights or impose unreasonable requirements on financial incentives offered to California consumers related to your Personal Information.
7. Data Security Precautions & Retention
Madison Logic takes precautions to protect all Personal Data and any other information under its control from misuse, loss or alteration. Madison Logic’s security measures include industry-standard technology and equipment to help protect your information, and Madison Logic maintains security measures to allow only the appropriate personnel and contractors access to your information. Unfortunately, no system can ensure complete security, and Madison Logic disclaims any liability resulting from use of the Platform or from third-party hacking events or intrusions.
Specific retention periods are determined by reference to the type of third-party concerned, as set out below:
- Usage Information is retained for up to 13 months from the date of collection, after which it will be anonymized and aggregated for research and analytics;
- Personal Data from registrations is retained for as long as there is a business purpose, typically no more than 5 years from the last registration date; and
- Cookies expire 18 months after their last update.
8. Other Web Sites
Platform may contain links to or integrations with other sites that Madison Logic does not own or operate. This includes links from Clients and partners that may use the Madison Logic logo in a co-branding agreement, or websites and web services that we work with in order to provide the Platform. Madison Logic does not control, nor is Madison Logic responsible for, these sites or services or their content, products, services, privacy policies or practices. If you submit Personal Data on a web site using the Platform, you are choosing to disclose information to both Madison Logic and the third party with whose brand the website is associated. This Privacy Policy only governs Madison Logic’s use of your Personal Data. A third party’s use of your Personal Data is governed by the third party’s privacy policy and practices, and not by this Privacy Policy.
9. Business Sale
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, or a sale of our significant assets, we reserve the right to include any Personal Data and other information we have collected as described in this Privacy Policy among the assets transferred as part of any transaction.
10. Children
Madison Logic does not knowingly collect Personal Data or Usage Information from children under the age of 16 through its website or from any of our affiliates and partners. If you are under 16, please do not give us any Personal Data, and do not provide Personal Data to any website or web service without consulting your parent or guardian. If you have reason to believe that a child under the age of 16 has provided Personal Data to Madison Logic, please contact us using one of the means provided in the “Contact Us” section below and we will seek to delete such Personal Data from our database.
11. Consent to Processing and Transfer of Information
The Platform and the servers and facilities that maintain the data we hold are operated in the United States and other countries outside of the European Union. As an international business, our use of information necessarily involves the transmission of Personal Data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be accessed, transferred to and processed in the United States. We have implemented safeguards to ensure an adequate level of protection where your Personal Data is transferred. By using the Platform, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.
12. Social Media Widgets
Our website includes social media features, such as the “Facebook Like” button, and widgets, such as the “Share This” button or interactive mini-programs that run on our website (collectively, the “Features” and each a “Feature”). These Features may collect information such as your Internet protocol address, the page you are visiting on our website, and may set a cookie to enable the Feature and related data collection to function properly. Features are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.
13. Blogs
Our website offers publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Data from our blog or community forum, contact via these methods:
- Submit a request online here
- Send an email to privacy@madisonlogic.com
- Call 1-800-401-7413
- Mail a letter to Data Privacy Officer, 257 Park Avenue South, 2nd Floor, NY, NY 10010
In some cases, we may not be able to remove your Personal Data, in which case we will let you know if we are unable to do so and why.
14. Changes to our Privacy Policy
Please note, we may modify information presented via the Platform and/or this Privacy Policy from time to time. Any changes will be effective immediately upon the posting of the revised Privacy Policy. If we make any material changes we will provide notice on this website prior to the change becoming effective. You are encouraged to periodically revisit the Madison Logic Privacy Policy to see if it has been updated. We will always state the latest modification date of the Privacy Policy at the top of this page for your reference.
15. Madison Logic Services
Madison Logic acts as a data processor in the provision of its services to its Clients (“Services”) where it collects information under the direction of any one of its Clients, which may include Personal Data and Usage Information such as cookie identifiers. We will retain Personal Data for as long as necessary to provide these Services and we may disclose such information to the relevant Client as set out in the Privacy Policy.
If you are a customer of a Client and would no longer like to be contacted by the Client that uses our Platform, please contact the Client that you interact with directly. Similarly, should you wish to access Personal Data or to correct, amend, or delete inaccurate data owned by a Client, you should direct your query to the Client.
16. Contact Us
We regularly review our compliance with this Privacy Policy. Questions, comments, and requests regarding this Privacy Policy are welcomed and should be sent via these methods:
- Submit a subject access request online here
- Send an email to privacy@madisonlogic.com
- Call 1-800-401-7413
- Mail a letter to Data Privacy Officer, 257 Park Avenue South, 2nd Floor, NY, NY 10010
If you are located in the EEA or the UK, you may contact our Article 27 local representative at eurep@madisonlogic.com.
If you believe that we have not been able to assist with your complaint or concern, and you are located in the EEA or the UK, you have the right to lodge a complaint with the competent supervisory authority. If you work or reside in a country that is a member of the European Union or that is in the EEA, you may find the contact details for your appropriate data protection authority on the following website.