ABM Connected TV
Lift engagement from awareness to conversion. Grow your
multi-channel ABM strategy with highly targetable and fully
measurable TV advertising.
The world’s largest companies power their marketing with our data
Leverage the most comprehensive dataset of intent to more accurately identify and target the accounts that matter on the devices they use the most.
77% of B2B buyers pick a vendor from a pre-selected list before the research begins. ABM Connected TV pushes you in front of key players in the buying committee before day one.
Get your CTV ads in front of your ideal buyer audience with Madison Logic’s 95% match rate
Maximize brand exposure, frequency and depth by combining ABM CTV with your media channels
Track the pipeline and revenue impact of ABM CTV alongside your other multi-channel investments
“The ability to target accounts at a granular level with tracking of engagement and performance on a single platform makes it easier to visualize the impact of our cross-channel ABM approach. We’re seeing increased account engagement from the organizations we’ve targeted with CTV as part of our multichannel campaign.”
Maggie Galster
Global Marketing Automation & Paid Media
Manager, Schneider Electric
Our B2B clients grow faster when they add CTV into their ABM strategy.
Account match rate
Completion rate
Lift in research activity*
Unify your marketing efforts with our data-driven GTM approach that builds pipeline and accelerates conversion.
Brand Marketers
CTV awareness campaigns can be coordinated
with demand generation programs to provide
better reach, higher engagement, and
personalized messaging.
ABM & Demand Marketers
Enhance brand affinity with target audiences that
could turn into pipeline opportunities by reaching
them on their preferred devices.
CMOs
Maximize efficiency of your ABM CTV budgets,
optimize ad performance, and validate ROI
alongside your multi-channel investments.
Drive Awareness
Accelerate the early stages of the buying journey by using ABM CTV to drive awareness within buying committees through Madison Logic’s exceptional match rate.
of U.S. households are expected to watch CTV by 2025
Increase Performance
Integrate ABM CTV alongside content syndication, display ads, and paid social campaigns to leverage full-funnel, always-on ABM.
of U.S. viewers use at least one streaming TV service overall, and 64% watch at least one ad-supported service, according to Gartner
Measure Impact
Validate performance and measure the impact of every dollar spent, linking your CTV media investment to pipeline growth and revenue impact.
of CMOs will need to optimize their ability to measure marketing’s performance and demonstrate the value marketing delivers to the business
Buyer Intent Data Providers
Account Data Management
Enterprise Buyer Intent Data Providers
Enterprise Account Data Management
Enterprise Account Data Management
Enterprise Americas Account Data Management
Buyer Intent Data Providers
Account Data Management
Marketing Account Intelligence
Buyer Intent Data Providers
Account Data Management
Connected TV (CTV) refers to televisions and devices capable of connecting to the internet. These connected devices can deliver or view Over-The-Top (OTT) content and advertising. CTV devices include smart TVs equipped with built-in internet access, streaming devices like Roku or Amazon Fire Stick, and Gaming Consoles like Xbox or PlayStation.
ABM Connected TV from Madison Logic allows marketers to combine the power of account-based marketing with the reach and scale of TV advertising to deliver personalized and precisely targeted video content directly to key accounts.We provide unique value to our CTV customers in three ways:
We have the following publishing options available:
We can reach 97 million professionals across 330 million devices in North America for CTV.
We have market-leading CTV targeting capabilities and intent data insights. Madison Logic intent data is called ML Insights and has been recognized as an industry-leading capability by Forrester and G2. This proprietary and comprehensive data set allows us to identify the accounts most likely to buy, target the key personas, and uncover the best content topics to share with that audience. These intent insights are combined with our data-matching capabilities to deliver precise, account-level CTV targeting at a 95% match rate.
Typical brand campaigns target broad demographics, shows, and dayparts to provide messaging over long-time horizons. We take the opposite approach and provide account-level targeting delivered to the device your account target is using so you can easily integrate and measure CTV into your other account-based marketing (ABM) campaigns. So, you unify content syndication, display, and LinkedIn with us in one seamless multichannel ABM program.
CTV is an ideal channel to help your brand and product drive awareness to be top of mind at the top of the funnel or any buying stage. CTV is the only B2B media channel that delivers longer-form video content at a 90%+ completion rate to engage your audience on the largest screen in the room.
We recommend utilizing CTV as part of a full-funnel, always-on ABM marketing strategy alongside Display Advertising as a year-round media to stay top of mind with your key audience prospects. For CTV campaigns, we advise no shorter than a 90-day campaign to demonstrate a lift in engagement. Television campaigns are more effective with longer duration.
The best way to leverage CTV advertising content is to seamlessly incorporate it into your multichannel ABM programs while measuring the impact on pipeline and revenue in one single platform. Our solution allows for you to unify your CTV communication into one seamless platform for delivery, performance, tracking, and optimization.
*Source for one TV advertisement running for 10 weeks targeting 1500+ accounts. Research activity is measured on the average lift of the ML Insights account scoring.