Demonstrate account engagement and pipeline impact across the three dominant media channels used by marketers today. Proprietary reporting within the ML Platform enables marketers to make informed decisions that accelerate the sales cycle for your best accounts.
The number of sales opportunities and deals created from each ABM campaign
The average revenue value of opportunities in the sales pipeline and closed deals
The average time it takes to convert your target accounts into customers
With a rolled-up overview of your entire marketing performance data on a single page, you can easily track and measure your campaigns with greater accuracy and efficiency. This allows you to quickly identify trends, adjust strategies, and make data-driven decisions that will improve the effectiveness of your campaigns.
Find accounts and personas with the highest engagement across channels. Then learn exactly how they move through the sales cycle.
See how your content and messaging performs against defined business and campaign objectives.
Integrate the ML Platform with your CRM and MAP to achieve Journey Acceleration. Use funnel insights to validate account influence on opportunity volume, deal value, and sales cycle velocity.
The ML Platform puts all of the data into one view, making it easy to spot trends and take action on high-value opportunities.
See accounts and persona engagement across channels
Learn what content performs best with your target audience
Validate campaign impact on pipeline and ROI
Now we’re saying we targeted 50 of your top accounts. 42 of them have been on the website 25% more frequently. They’re consuming this type of content and there’s this much revenue at stake in keeping that conversation going. From a sales perspective, it’s a very different conversation.
Susan Campbell, Marketing Group Manager, Panasonic
