It’s often thought that post-purchase, marketing’s tool belt and tactics disappear once customers sign the dotted line—but that’s far from the truth.
Engaging and deepening relationships within accounts is at the core of effective account-based marketing motions. Why would you stop when leads become customers?
In this virtual event, Lea Friend, Sr. Product Marketing Manager at Madison Logic, and Yash Puwar, Enterprise ABM Strategist at Madison Logic, provide guidance on developing and maintaining a strong expansion strategy that gives you the skills to cross-sell and upsell within your customer base.
Topics for this event include:
- Five steps to develop a strong, repeatable approach to create compelling expansion campaigns.
- How to leverage data for better content matchmaking across the buyer group and optimize media mix placement.
- How real companies demonstrate cross-sell and upsell campaign initiatives.
- What metrics and key performance indicators help you optimize campaigns.
Learn how you can give buyer groups within your customer base the attention and personalization they require to further invest in your products and services.
Interested in learning more? Download our Customer Expansion: ABM for Cross-Selling and Upselling Blueprint to learn more.
