In this virtual event, Johanna Shirman, Senior Marketing Manager at Madison Logic and Will Centauro, Director of Strategic Initiatives at Madison Logic, discuss best practices for building an effective ABM nurture strategy that maximizes marketing budgets, accelerates the sales cycle and increases marketing-sourced pipeline.
Panelists will share their expertise in building effective ABM nurture strategies and discuss relevant topics, including:
- How to identify and focus marketing spend on in-market accounts to minimize wasted advertising budget.
- Strategies for setting up simple always-on nurture campaigns that limit the need for additional resources and operational overhead.
- Best practices and recommendations for developing ABM nurture campaigns that generate a more qualified audience that’s ready to engage with your sales team.
Learn how to develop a multi-channel nurture strategy that maximizes your marketing spend and converts accounts faster!
