In this virtual event, Johanna Shirman, Senior Marketing Manager at Madison Logic with special guest, Chris Malito, Regional Vice President of Sales at Madison Logic, walk through the techniques and strategic approaches marketers need to generate and prepare leads that are sales-ready and more likely to convert into opportunities.
Topics for this event include:
- How to leverage data to identify the full buying committee and more successfully segment your inbound leads
- Tips for developing a multi-channel strategy that moves accounts through the funnel and better prepares them for sales conversations
- Strategies for aligning sales and marketing efforts to help you better measure and optimize campaign success
Learn how you can generate stronger leads, drive sales conversations, and generate higher business impact!
