In this virtual event, Craig Ziemkiewicz, Director of Product Marketing at Madison Logic with special guest, John Arnold, B2B Principal Analyst at Forrester, discuss how to leverage Connected TV (CTV) advertising to accelerate B2B brand building and demand generation strategies.
Our experts share their research and strategies while discussing relevant topics, including
- Why a holistic B2B brand and demand strategy is important
- What CTV is, how to use it effectively, and the best ways to target and reach B2B audiences through streaming devices
- How to measure CTV advertising programs for both brand and demand
Learn how you can seamlessly combine your brand, demand and ABM programs to drive awareness, build pipeline, and generate ROI!
