In the face of uncertain market conditions, marketing is often the first to experience the budget implications. Budget shifting puts even more pressure on marketers to provide value by engaging target accounts and filling pipeline, which is a lot more challenging in a situation that prevents face-to-face meetings. When the need to generate demand heats up and the pipeline needs to be full, sales and marketing teams are under more pressure to deliver – fast.
Join Madison Logic and our guest speaker from Forrester as we examine the most effective sales and marketing strategies in the face of COVID-19 and how teams can continue to drive value and impact to pipeline in uncertain times.
Watch the Virtual Event on Creating Marketing Impact
