As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers.
In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies.
Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.
Topics include:
- Trends and insights based on recent research on how enterprises are evolving and applying data and ABM strategies to improve marketing ROI
- How content personalization and usage of a mix of channels can be used to accelerate the buyer’s journey
- Best practices based on real-world experience on how to develop and implement a multi-channel ABM strategy
Learn how a multi-channel ABM marketing strategy can accelerate your sales cycle by delivering the right message before the right audiences at the right stage of their buyers journey.
