In this virtual event, guest speaker Nora Conklin, Principal Analyst, Forrester, share the latest research that reveals the issues concerning B2B marketers and trends for 2023.
Vin Turk, COO and Co-Founder, Madison Logic and Josephine Durbin, Assistant Vice President of Marketing, Lifepoint Health, joins the conversation to discuss the importance of positioning strategically for maximum impact and how to seize an advantage as the market conditions evolve.
Topics covered include:
- How data-driven targeting and optimization is more important than ever for driving results.
- Why marketers are making the case for continued investment in marketing by demonstrating ROI, an even greater necessity during times of conservative spending.
- Best practices for optimizing content and advertising through an integrated approach across multi-channel ABM strategy with an emphasis on exceptional customer experience, cross-sell and upsell.
Learn why it’s more important than ever for B2B marketers to implement an always-on multi-channel ABM strategy to be more competitive across long, digital-influenced buying cycles.
